Can Traditional Shopping Streets Regain Their Vitality?
*Tap words (smartphone/tablet) or hover over them (PC) to see info.
昔ながらの商店街は活気を取り戻せるか
伝統的な市場と現代型商業施設の共存は、現代社会における重要な課題の一つとなっています。
1990年代以降、いわゆる「シャッター商店街」が全国各地で増加し、地域コミュニティの崩壊が深刻な問題となっています。シャッター商店街とは、閉店してシャッターを閉じている店舗が建ち並ぶ商店街のことです。 2023年の調査によると、全国の商店街の約4割が「衰退している」と回答しており、その主な原因として、経営者の高齢化、後継者不足、大型店との競争激化が挙げられています。
しかし、こうした状況の中でも、独自の戦略で活性化に成功した事例も存在します。例えば、東京の谷中銀座商店街では、古い街並みを活かしながら、若手アーティストのギャラリーやカフェを誘致し、新旧の調和を図っています。 大阪の黒門市場は、観光客向けの体験型商品を開発し、インバウンド需要を取り込むことで、活気を取り戻しています。
一方で、再開発による街の変容も進んでいます。老朽化した市場を建て替え、高層ビルと商業施設を併設する例も増えています。これにより利便性は向上し、新たな顧客層を獲得できるメリットがありますが、長年 培われてきた地域の雰囲気や人々のつながりが失われるというデメリットも指摘されています。
市場の存続には、経済的な持続可能性と文化的価値の保存というふたつの課題の両立が求められます。
Can Traditional Shopping Streets Regain Their Vitality?
The coexistence of traditional markets and modern commercial facilities has become one of the significant challenges in contemporary society.
Since the 1990s, the phenomenon known as "shutter shopping streets" (shuttered storefronts) has increased nationwide, leading to serious concerns about the breakdown of local communities. "Shutter shopping streets" refer to shopping districts where many stores have closed, leaving their shutters permanently down. According to a 2023 survey, approximately 40% of shopping districts across Japan reported being "in decline." The main factors cited include aging business owners, lack of successors, and intensified competition with large retail stores.
However, amid these circumstances, there are success stories of revitalization through unique strategies. For instance, Tokyo's Yanaka Ginza shopping street has maintained its historic streetscape while attracting young artists' galleries and cafes, achieving a harmony between old and new. Osaka's Kuromon Market has regained its vitality by developing experiential products for tourists and capitalizing on inbound tourism demand.
Meanwhile, redevelopment is changing the face of these areas. There's an increasing trend of replacing aging markets with high-rise buildings and commercial facilities. While this improves convenience and attracts new customer segments, critics point out that it often comes at the cost of losing the area's long-cultivated atmosphere and community connections.
The survival of these markets requires balancing two challenges: economic sustainability and preservation of cultural value. This delicate balance is crucial for maintaining both the practical and traditional aspects of these historic shopping districts.
*Translated by AI
*Content and word info are for learning purposes and may not be 100% accurate.